Updated: Aug 20

I'm excited to announce Freemode as the 11th Operating Group within Embracer Group. I truly believe that the Embracer Group's business model is the best in the industry for supporting innovative businesses that are still able to maintain their autonomy and creative freedom. We are proud to be joining Embracer's existing operating groups in helping build the future of Gaming & Entertainment experiences. Freemode builds upon Embracer's decentralized model by supporting and guiding the independently operated businesses in our operating group with targeted levels of world-class Operational Support, Growth Capital, and Strategic Guidance. Our businesses will pull support directly from our entrepreneur-led team of Industry Veterans that have decades of experience in Gaming and Entertainment. Our diverse independent businesses operate in Classic/Retro Gaming, E-commerce & Community, Devices & Gear, Game Development, Services, and New Idea & Technology Incubation. We believe that creative people can produce amazing things with the right kind of support, encouragement & resources, and that's what we aim to provide. Stay tuned, we're just getting started. Lets rock & roll. Lee Guinchard CEO, Freemode Click here for the official Freemode press release from Embracer Group: